Your journey.
Your privacy.

1. Operator and scope

BH Lab (비에이치랩) operates AFTERLIGHT and handles privacy requests at bhlab.help@gmail.com. This policy covers the iPhone/iPad game and its support website.

The game has no registration, developer-operated game server, chat, or separate user analytics SDK. It does not request access to contacts, photos, or precise location. Advertising services and information you email to support are described below.

2. Information and purposes

On-device game records

Your current puzzle and moves, completed islands, stars, language, audio and accessibility preferences, and ad interval records support saving and resuming. They are not uploaded to an operator server.

Advertising and consent

Google AdMob and UMP may process IP addresses and approximate location, device/app identifiers, ad views and interactions, crash/performance diagnostics, and consent choices for ad delivery, measurement, fraud prevention, reliability, and choice management.

Purchase entitlement

Apple StoreKit product and transaction information, verification, and revocation status confirm ad removal and offline access. The operator does not collect card numbers or Apple Account passwords.

Support you initiate

Your email address, message, and optional device/app version or screenshots are used to respond, troubleshoot, and handle ad reports and privacy requests. Sending a support request is optional.

Website visits

Cloudflare may process IP addresses, request times/URLs, and browser/device connection information to deliver and secure the site. We install no website ads, analytics scripts, tracking cookies, or contact forms. Email links open your email app.

3. Advertising choices

The app requests non-personalized ads, disables the publisher first-party ID, and does not request tracking permission to obtain IDFA. Non-personalized advertising can still involve data processing.

Google consent forms collect choices where needed. “Ad privacy choices” appears in Settings when required. Refusing consent does not itself block gameplay. Depending on your choice, limited ads or no ads may be available; refusing consent is not the paid ad-removal purchase.

A verified ad-removal purchase stops new ad requests and displays. Previously processed data follows the provider’s deletion procedures. Services you visit through an ad have their own privacy policies.

4. Providers and international processing

We require external services processing personal information to provide the same or greater protection as this policy and applicable law. We limit processing to what the service purpose needs and review providers’ privacy protections.

Google provides ads, Apple handles purchases, and Cloudflare hosts the website. Support email uses Google Gmail. When you connect to these services or send an email, information may be transmitted over encrypted connections and processed in the United States and other countries where the providers operate. The operator does not directly send game progress to these services.

Google LLC and relevant service affiliates — AdMob, UMP, Gmail

Advertising/consent information supports ads and choices; email supports your requests. Regional safeguards, retention, and privacy requests: Google Privacy Policy, Google data retention, and Google privacy contact.

Apple and the applicable regional App Store entity — purchases and restoration

Purchase information supports transactions, entitlement verification, and legal obligations. Processing, retention, and rights: App Store & Privacy and Apple privacy management.

Cloudflare, Inc. — website delivery and security

Connection information supports delivery and security. Retention, transfer safeguards, and contact details are in the End Users provisions of the Cloudflare Privacy Policy.

You can withdraw applicable consent or contact the operator to request that processing stop. Manage advertising choices as described above. No support email is sent unless you choose to send one. Declining external payment processing prevents purchases/new-device restoration but does not prevent free play. We can help direct requests concerning overseas services.

5. Retention and deletion

Game records stay on your device until app data is deleted. Uninstalling may erase them. Manage copies in Apple device backups through your backup settings. Restoring a purchase does not restore puzzle progress.

The operator deletes support messages and attachments within 90 days after a request is resolved. Earlier deletion requests are handled without undue delay unless retention is legally required. If law or an ongoing dispute requires longer retention, we explain the reason and period and retain only the relevant records separately. Unneeded digital files are deleted and printed copies destroyed.

Data retained by Google, Apple, or Cloudflare for their own service and legal purposes follows the policies and deletion procedures linked above. The operator cannot set a single retention period for or immediately erase those originals. See Google data retention for Google’s retention criteria.

6. Your rights and contact

Email bhlab.help@gmail.com to request access, correction, deletion, restriction, or withdrawal of consent for support information processed by the operator. An authorized representative may contact us. We use the minimum information needed to verify identity or authority and respond under applicable law.

Do not include card numbers, payment passwords, government identifiers, or other sensitive information. We explain any legal reason for refusing or limiting a request. You may also exercise applicable objection, portability, and other regional rights through this contact.

For information held directly by ad or payment providers, use their privacy controls. The game has no separate user account to delete. The operator cannot remotely view or restore puzzle records stored only on your device.

7. Security and children

The operator limits access to what is needed to handle support, avoids collecting unnecessary information, and applies safeguards to retained records and accounts. The website uses HTTPS.

We do not knowingly collect children’s personal information through support. Parents or guardians who believe a child sent personal information can contact us. We handle any processing that requires guardian consent under applicable law and delete unnecessarily collected information. Guardians can manage purchases through Apple purchase restrictions.

8. Policy updates

This policy takes effect on 2026-09-23. We update this page and its date when processing or providers change. Material changes affecting your rights will be announced on the website or in the app before taking effect, and fresh consent will be requested where required.

Operator and privacy contact: BH Lab (비에이치랩)
Email: bhlab.help@gmail.com